Web Analytics, Server-Side GTM, Consent Mode v2 & Executive BI Dashboards
Without reliable data, marketing allocation is guesswork. We engineer GDPR-compliant first-party tracking infrastructures (Consent Mode v2), dedicated cloud Server-Side GTM containers, and Looker Studio BI dashboards connected to your CRM and ERP.

How we deploy Web Analytics & Server-Side Tracking for your business
| Phase / Component | Engineering & Operational Scope | Tools & Deliverables | Measurable Benefit |
|---|---|---|---|
| First-Party Server-Side GTM | Deployment of a cloud tagging server on your custom subdomain to extend first-party cookie lifespans and remove heavy third-party scripts from the browser | Web + Server-Side GTM Containers | Recovers up to 30% of conversions lost by client-side pixels |
| Google Consent Mode v2 & GDPR Compliance | Certified CMP integration (Cookiebot / Iubenda / Usercentrics) with behavioral conversion modeling in strict compliance with EU privacy laws | Privacy Technical Audit & Consent Tagging | Full regulatory compliance without flying blind on analytics |
| Full-Funnel DataLayer Engineering | Custom DataLayer specs covering e-commerce (`purchase`) and B2B lead lifecycle events (`generate_lead`, `qualify_lead`, `close_convert_lead`) | Developer DataLayer Spec + QA Verification | Mathematical clarity on multi-channel CAC and ROAS |
| Executive Looker Studio BI Dashboards | Real-time consolidation of Google Ads, Meta, LinkedIn, Search Console, GA4, and closed CRM revenue into a single C-level dashboard | 24/7 Live Executive BI Dashboard | Instant visibility into pipeline ROI without manual spreadsheets |
Ready to deploy Web Analytics & Server-Side Tracking with clear KPIs?
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