Lead Generation & Paid Ads · HIGH-INTENT DEMAND · SEARCH & SHOPPING
Google Ads Management: B2B Search, Performance Max & Google Shopping
We capture B2B buyers and consumers at the exact moment they search Google for your machinery, industrial services, or e-commerce products—maximizing ROAS through modern STAG architectures, custom bidding scripts, and enriched Merchant Center feeds.
Execution Protocol & Deliverables
How we deploy Google Ads & PPC for your business
| Phase / Component | Engineering & Operational Scope | Tools & Deliverables | Measurable Benefit |
|---|---|---|---|
| High-Intent B2B Search Campaigns | Transactional technical keyword targeting paired with 1,000+ negative keyword exclusions (filtering out job seekers, DIY queries, and students) | Google Ads Account Architecture + Negative Lists | Eliminates wasted spend on non-commercial clicks |
| Google Shopping & Margin-Based PMax | Merchant Center feed title/attribute enrichment and product segmentation by gross margin tiers via Custom Labels | Enriched XML/API Feed + Margin-Tiered PMax | Allocates budget to high-margin SKUs rather than low-profit volume |
| Offline Conversion Tracking (OCT) | Automatic GCLID capture into your CRM to feed qualified pipeline and closed-won revenue values back into Google Smart Bidding | GCLID → CRM → Google Ads API Integration | Trains Smart Bidding on actual closed revenue |
| Impression Share & Brand Defense | Continuous Auction Insights monitoring, brand-term protection against competitor conquesting, and systematic RSA ad copy testing | Live Looker Studio Dashboard + Automated Alerts | Sustained dominance on top commercial search terms |
Ready to deploy Google Ads & PPC with clear KPIs?
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